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CBBC (a contraction of the original name Children's BBC) is one of two brand names used for the BBC's children's television strands (the other being CBeebies). Today, CBBC is joined by two dedicated digital channels, launched in 2002 and using the same brands and presentation and the programme strands it is a department of the BBC North Group division. CBBC is the name given to the digital channel for children aged 6–12, and also the brand used for CBBC programming and CBeebies is the digital channel for children aged under 6, and also aired its own strand on BBC One until 21 December 2012 and on BBC Two until 4 January 2013. In 2006, as part of the BBC's Creative Futures strategic review, the CBBC brand was redefined as being for children aged 6–12. A new brand for teenagers, BBC Switch, was launched in 2007 and ended in 2010, though this did not have a dedicated channel and was not part of the BBC Children's division. CBBC currently broadcasts as a 12-hour-a-day digital channel (the CBBC Channel) available on most UK digital platforms from 7 am to 7 pm. The brand was also used for the broadcast of children's programmes on BBC One (weekday afternoons) until these strands were phased out at the end of 2012 and on BBC Two (weekday & weekend mornings) until these strands were also phased out at the start of 2013, as part of the BBC's "Delivering Quality First" cost-cutting initiative. However, in late 2014/early 2015, BBC Two reinstated CBBC programmes on Saturday mornings, although they were introduced with the station's idents (BBC Two). Later, this was scrapped. CBBC programmes were also broadcast in high definition alongside other BBC content on BBC HD, generally from 3:30 pm to 7 pm on weekends, unless the channel was covering other events. BBC-produced children's programming, in native languages of Scotland and Wales, also airs on BBC Alba and S4C respectively. CBBC HD launched on 10 December 2013. == History == The BBC has produced and broadcast television programmes for children since the 1930s. The first children-specific strand on BBC television was ''For the Children'', first broadcast on what was then the single 'BBC Television Service' on Saturday 24 April 1937; it was only ten minutes long. It lasted for two years before being taken off air when the service closed due to the Second World War in September 1939. Following the war, ''For the Children'' recommenced on Sunday 7 July 1946, with a twenty-minute slot every Sunday afternoon and the addition of programmes for pre-school children under the banner ''For The Very Young''., and over the years they became an established feature of the early afternoons on the BBC's main channel BBC One. In 1952, the "For the Children" / "For the Very Young" branding was dropped; older children's programmes (such as ''Blue Peter'' 1958) would now be introduced by regular announcers whilst younger children's programming was broadcast under the ''Watch with Mother'' banner. The 1964 launch of BBC Two allowed additional room for children's programming with an edition of Play School technically being the first official programme to air on BBC Two due to a power cut blacking out most of the previous night's programming. On 1 October 1980, ''Watch with Mother'' was replaced by ''See-Saw'', which was moved to BBC2 in 1987. Meanwhile, weekday afternoon children's programmes on BBC One were introduced by the usual off-screen continuity announcer, though often specially-designed menus and captions would be used. On 9 September 1985, this long-standing block of children's programming was rebranded as ''Children's BBC'', and for the first time the children's block had dedicated idents and an in-vision presenter. Previously the BBC had broadcast children's programming using BBC1's team of regular duty announcers. The launch presenter for this block, and thus the first Children's BBC presenter of the current format, was Phillip Schofield. During the 1990s, Children's BBC began to be referred to informally on-air as 'CBBC' (this occurred at around the same time that ITV's rival service "Children's ITV" began to be referred to as CITV in a similar manner). The official billing name of Children's BBC remained in place, however, until the BBC's network-wide branding refresh of October 1997, when the official on-air branding changed to CBBC. (CITV officially adopted their short name in their own branding refresh the following year). Further changes to the schedule were rolled out during the 1990s and 2000s, including the introduction in the late 1980s of Sunday morning programmes on BBC Two, initially only during the Open University's winter break and then subsequently year-round; the introduction of a regular weekday morning 'breakfast show' format, also on BBC Two; the relocation of the daytime pre-school slot to BBC Two, later returning to BBC One at the start of the afternoon block. From 1996 to 1999, CBBC programmes were shown on the channel Nickelodeon, as part of the ''CBBC on Nick'' programming block. The launch of digital channel BBC Choice in 1998 saw the channel broadcasting children's programming in a Saturday afternoon slot which was subsequently replaced by the daily 6 am – 7 pm service ''CBBC on Choice'', which aired archive pre-school programming and was itself the precursor of the current CBBC Channel and CBeebies services. In 2002, the launch of the CBBC Channel and the CBeebies Channel saw a wide variety of programmes, both new and archive, being shown again on the new channels from 6/7 am until 7 pm. In 2005, the Secretary of State for Culture, Media and Sport, Tessa Jowell, was questioned in the House of Commons as to whether a public service broadcaster should really be broadcasting "lavatorial" humor.〔(Parliament debate ), question by Peter Luff MP〕 Ms Jowell responded that it was the Government's job to develop a charter for the BBC; and then the BBC's job to determine standards of taste, decency and appropriateness. In 2009, a report published by the BBC Trust found that scheduling changes which took place in February 2008, where programming ended at 17:15, had led to a decrease in viewers. This was especially noticeable for Blue Peter and Newsround, two of CBBC's flagship programmes; Blue Peter is now recording its lowest viewing numbers since it started in 1958, and Newsround now receives fewer than 100,000 viewers compared to 225,000 in 2007. The changes were made following the BBC's loss of the rights to soap opera ''Neighbours'', which had for many years been broadcast between the end of CBBC and the start of the 6 pm news; when the decision to move daytime editions of ''The Weakest Link'' from BBC Two to One to fill the gap, CBBC had to move to an earlier slot, as ''Weakest Link'' is longer than ''Neighbours'' was. As part of the Delivering Quality First proposals submitted by the BBC in October 2011 and approved by the BBC Trust in May 2012, all children's programming on BBC One and Two would be moved permanently to the CBBC and CBeebies channels following the digital switchover. It was found that the majority of child viewers watched the programmes on these channels already and that only 7% of these children watched CBBC programmes on BBC One and Two only.〔(【引用サイトリンク】url=http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/review_report_research/dqf/final_conclusions.pdf )〕 Children's programming on BBC One ended on 21 December 2012 with the CBeebies' morning strand on BBC Two ending on 4 January 2013. In November 2014, it was revealed that CBBC content would be returning to BBC TWO on Saturday Mornings following a 29% year-by-year drop in shares of the active CBBC channel 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「CBBC」の詳細全文を読む スポンサード リンク
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